Business Bay
Rove Home Marasi Drive embraces Emaar lifestyle-hotel living along Dubai Water Canal with studios and 1-2 bedroom residences merging hotel convenience with residential comfort, featuring Rove vibrant design language, open layouts, integrated kitchens, quality bathrooms, smart technology, and hotel-inspired services including housekeeping options and lifestyle management. Marasi Drive positioning delivers waterfront energy with canal promenades at doorstep, while residents enjoy Rove signature pools, well-equipped gyms, Rove Daily dining concepts serving fresh cuisine, business centers, vibrant communal lounges, and direct access to Marasi promenade restaurants and cafes creating lively urban waterfront atmosphere. Situated on Marasi Drive with direct Dubai Water Canal frontage, 5 minutes to Business Bay Metro Station, 10 minutes to Downtown Dubai and Burj Khalifa, walking distance to City Walk shopping and dining, this development targets young urban professionals, lifestyle-focused millennials, business travelers seeking pied-à-terre, and investors capturing Marasi rental demand yielding 7-8% enhanced by metro connectivity and Rove brand appeal. Entry begins accessibly with Emaar payment plans supporting first-time buyers, attracting tenants prioritizing lifestyle convenience, metro users, canal-district workers, and expatriates drawn to Rove turnkey living eliminating furniture hassles, Business Bay metro access, Downtown walking distance, canal promenade energy, and hotel-residential flexibility. Value strengthens through Rove proven concept as Emaar successful lifestyle brand expanding regionally, Marasi Drive waterfront scarcity along developed canal sections, Business Bay metro connectivity commanding rental premiums, hotel-services differentiation creating unique proposition, Downtown proximity within 10-minute radius, and persistent demand from lifestyle demographics seeking hassle-free urban canal living where Rove Home Marasi Drive delivers authentic lifestyle-hotel experience on Dubai most dynamic waterfront promenade at accessible rates.
Business Bay transforms Dubai skyline as purpose-built central business district spanning 64 million square feet along Dubai Water Canal hosting 240+ towers mixing corporate headquarters, luxury residences, hotels creating 24/7 urban energy and commercial hub. Developed by Dubai Properties since 2004, the district features multinational corporations, financial institutions, tech startups in landmark towers The Opus Zaha Hadid design, Bay Square, Burj 2020, Executive Towers, plus mixed-use developments with canal waterfront promenades, yacht sta ...
IRTH Development partners with OCTA Properties creating collaborative boutique luxury approach focusing joint ultra-premium projects with combined expertise and resources, architectural excellence and innovation, limited inventory creating extreme exclusivity, and ultra-luxury positioning targeting discerning ultra-affluent buyers seeking design distinction and rarity through partnership development model establishing IRTH-OCTA collaboration as boutique ultra-luxury partnership for collectors prioritizing architectural merit and exclusivity with superior specifications and limited supply through combined development expertise and shared resources attracting design-conscious wealthy buyers, a ...